Chapter 7 Sport Product Concepts

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Football needed only the presence of British economic and cultural influence. In Buenos Aires, for example, British residents based clubs for cricket and a dozen other sports, but it was the Buenos Aires Football Club, founded June 20, 1867, that kindled Argentine passions. In nearly every instance, the first to undertake soccer have been the cosmopolitan sons of local elites, a lot of whom had been sent to British faculties by their Anglophile dad and mom. Seeking standing in addition to diversion, center-class staff of British corporations followed the upper-class lead. From the gamut of games performed by the upper and center lessons, the commercial employees of Europe and Latin America, like the indigenous population of Africa, appropriated soccer as their own.

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